An article for the agents

What is an agent to do? The economy tells us that the housing market continues to develop negatively. Many agents are either taking on second jobs or hanging up their license altogether. Over the past 10 years business had been great! It seemed like everyone was able to buy a house and the market was appraising at a very rapid pace. However, these times are much different and it is extremely important to stay on top of potential clients while focusing on marketing techniques. I don't see the amount of agents who are dropping out of the business as a sign that I should do the same, rather I see it as an opportunity to diversify myself and grab new business. So, what are you doing to get more business? Here are some ideas that could help get the ball rolling:
Create a blog and advertise it to everyone you know.
Let those same people know that you are still in the business and that you LOVE referrals.
Attend networking events with other professionals.
Get involved in community groups and charity events.
Pick a four-five block radius around an area that you know well and market yourself door to door.
Partner up with another agent in your firm and work together to obtain greater exposure.
Find For Sale by Owner properties for the potential to list.
Advertise on college campuses to attract first time buyers.
These are just some ways to separate yourself from the pack. Remember, you are selling yourself and a service the services that you can provide. Business isn't going to always walk through the door so you are going to have to go get it!